Privacy Policy
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
The Palette Boutique uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report) Adobe Analytics, Adobe Target, Wix, and other Apps to evaluate usage of our Site and Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. For an explanation of the information collected by these third parties and their respective privacy policies, please go to the GOOGLE ANALYTICS PRIVACY POLICY. Those wishing to opt out of Google Analytics data collection should use the GOOGLE ANALYTICS OPT-OUT BROWSER ADD-ON. Those wishing to opt out Adobe Analytics and Adobe Target should use ADOBE'S OPT-OUT TOOL. Please note that these third parties use cookies — text files that are stored on your computer and that enable an analysis of your use of the Site.
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The Palette Boutique collects transactional information and browse behavior on our website. The Palette Boutique may use such information to offer you recommendations for products and services that are relevant to your interests. The Palette Boutique uses the services of trusted third parties to offer you meaningful recommendations during the online experience. The Palette Boutique shares IP address, unique ID number, and shop and browse behavior with the third-party service provider on an aggregate basis but does not share personal information for these purposes.
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The Palette Boutique also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other websites likely to be of interest to you. If you would like more information about this practice or to opt-out of this use of your anonymous information, please visit HTTP://WWW.NETWORKADVERTISING.ORG.
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Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
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When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
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How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
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Communicate with you;
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Screen our orders for potential risk or fraud;
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To develop, enhance, market, sell or otherwise provide information, products or services;
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To conduct or administer contests, sweepstakes or other promotions in which you have participated;
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To contact you and to respond to any communications that you may have had with us;
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To enforce The Palette Boutique Terms of Use or comply with this Privacy Policy; and
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When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
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We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Mailing List
Should you choose to opt-in to our newsletter emailing list, we use this to send you the latest news about products, sales, special promotions, events and blog posts. Your email address will be used for this purpose only and will not be shared with 3rd parties. You can unsubscribe at anytime by selecting ‘unsubscribe’ at the bottom of any newsletter we send you.
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Sharing of Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix to power our online store.
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We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, a search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
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Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
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Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.